Shaking Up the Ice: How Innovative Iced Beverages Are Redefining Refreshment

As temperatures rise and the thirst for refreshing drinks soars, the beverage industry is diving headfirst into a frosty revolution. The iced beverage craze has taken hold, transforming the way we think about cooling off.

Consumers have wholeheartedly embraced the ‘iced beverage’ trend. In the summer of 2023, the beverage industry saw a seismic shift, with 96% of new drink launches in a cold, thirst-quenching format, highlighting the growing consumer preference for chilled beverages that offer a refreshing escape from the heat (Kerry Digest).

Citrus flavours, such as lemon, lime, and passionfruit, have emerged as top choices for their zesty and invigorating qualities. Cold caffeine formats, like iced lattes and iced teas, are also leading the charge, providing the perfect pick-me-up for those seeking a cool caffeine boost.

But the iced beverage revolution isn’t confined to just these familiar formats. Around the globe, innovative and unique iced drinks are capturing the imagination of consumers and setting new standards for refreshment.

Let's explore the latest trends and innovations in serve creation around the world!

Global innovations in iced beverages

1. Black Sesame Iced Drinks – A taste of Asia

Black sesame is making waves across Asia with its nutty, rich flavour profile. In countries like Taiwan and Japan, iced black sesame lattes and smoothies are popular choices that blend traditional flavours with modern convenience. This ingredient not only provides a unique taste but also offers nutritional benefits, making it a standout choice for health-conscious consumers.

Think about adding flavour… For a black sesame seed smoothie, you can add a variety of Mathieu Teisseire syrups to complement the nutty and earthy flavour of black sesame seeds. Here are a few options that would work well:

• Coconut syrup: Introduces a tropical twist that complements the rich flavour of black sesame seeds.
• Caramel syrup: Provides a sweet and slightly buttery flavour that can balance the earthiness of the sesame seeds.

2. Thai Iced Tea – A Sweet Sensation

Thai iced tea, with its bold and creamy flavour, has gained international acclaim. This vibrant orange tea, infused with spices and sweetened with condensed milk, offers a refreshing yet indulgent experience. Its distinct flavour and striking appearance make it a popular choice for those looking to indulge in something special.

Elevate the bold and creamy Thai Iced Tea experience with a twist of unique flavours from Mathieu Teisseire syrups:

• Pandan Syrup: Adds a unique, slightly grassy and vanilla-like flavour that is popular in Southeast Asian desserts and drinks.
• Ginger Syrup: Adds a bit of warmth and spice, giving a refreshing contrast to the sweetness.

3. Cold Brew Kombucha – A Healthful Twist

Combining the benefits of kombucha with the refreshing qualities of cold brew coffee, this innovative drink is catching on among health enthusiasts. The result is a beverage that delivers a fizzy, tangy kick with the rich, smooth notes of coffee, providing a unique alternative to traditional iced coffee.

Enhance the kombucha experience with Mathieu Teisseire syrups, expertly crafted to complement and elevate its natural flavours:

• Basil Syrup: Adds an herbal freshness that complements the fermented notes of kombucha.
• Hibiscus Syrup: Introduces a tart and floral flavour, enhancing the complexity of the drink.

Embrace the ice…unleashing opportunities in Serve Creation!

As the iced beverage market continues to grow, hospitality operators have a prime opportunity to capitalise on this ever-growing trend. Here are some key elements to consider while shaping your iced beverage offering.

Overcoming Seasonality

Despite the robust growth in iced beverages, many markets still see sales heavily tied to warm weather. In the UK, for example, 66% of consumers only purchase iced drinks during hot spells, leaving a significant gap in colder months. To bridge this gap, target the adventurous spirit of younger consumers who crave year-round excitement. Think outside the box with instagrammable creations like bubble tea, freak-shakes, and globally inspired iced lattes that keep your menu fresh and enticing no matter the season.

Healthy Hits

In today’s health-conscious climate, consumers are looking for more than just a cool drink—they want something that boosts their well-being. Research shows that 30% of global consumers find beverages that promote relaxation incredibly appealing. This is where iced beverages can shine, offering both indulgent treats and functional benefits. Incorporate ingredients known for their calming effects or health benefits, like herbal teas or superfoods, to cater to this demand. Iced green tea, for instance, can provide a refreshing, antioxidant-rich option that aligns with wellness trends.

Sweet Treats

Even as health trends rise, the desire for indulgence remains strong. The ‘little treat’ culture among younger audiences underscores a need for beverages that offer both excitement and a sense of luxury. An indulgent iced beverage can be a cost-effective way for consumers to treat themselves. By creating visually stunning and flavour-packed options, you can tap into this craving for affordable luxuries. Think luxurious iced mochas, caramel drizzles, and creative flavour infusions that turn every sip into a special occasion.

Inclusivity

Offering a range of dairy alternatives and non-alcoholic choices can attract a broader audience and make your venue a go-to spot for groups with varied preferences. By catering to mindful drinkers and those avoiding dairy for health or environmental reasons, you create an inviting atmosphere that resonates with a wide array of customers. Ensuring your menu reflects these values is key to staying relevant in a market driven by inclusivity.

Innovation with Mathieu Teisseire

To truly stand out, embrace the bold flavours and innovative ideas from Mathieu Teisseire. Our syrups capture the essence of true flavour, ensuring your iced beverages are consistently bursting with authentic, vibrant taste. Whether you’re crafting a zesty citrus cooler or experimenting with elegant floral flavours, Mathieu Teisseire’s range offers endless possibilities to excite and delight your customers. By integrating these global flavour trends and utilising high-quality ingredients, you’re not just keeping up with the latest trends—you’re setting them.

Dive into the world of creative iced drinks, steal inspiration from around the globe, and elevate your offerings to new heights. Here’s to crafting iced beverages that not only refresh but captivate and delight—cheers to making every iced moment unforgettable!