Après-Ski: Beyond the Slopes and into Bars and Restaurants

Introduction: What is Après-Ski?

Après-Ski, meaning "after ski" in French, captures the essence of unwinding after a day on the slopes. Originating in the majestic Alps of France, Austria, and Switzerland, this tradition celebrates the end of a skiing day with friends in cosy lodges and lively bars, enjoying hearty food and warming drinks. It's as much about the joy of the moment as it is about the day’s adventures.

Global appeal of Après-Ski: from alps to urban centres

The emotional allure of Après-Ski—embodying warmth, joy, and communal spirit—has resonated far beyond the Alpine resorts, spreading to urban centres worldwide. Recent trends indicate a growing global fascination with this snug tradition. According to industry reports, the global Après- Ski market has seen a 12% annual growth rate, reflecting its expanding reach beyond traditional ski destinations.

In places like the Middle East and Asia, where snowy slopes are rare, the concept has been creatively adapted to fit local climates and cultures. In Dubai, winter-themed pop-ups, often featuring faux snow and alpine décor, have seen a 20% increase in seasonal event bookings compared to previous years. Similarly, cities like Tokyo and Seoul are embracing Après-Ski with themed events and pop-ups drawing significant crowds, evidenced by an 18% rise in participation during the winter months.

Opportunities for bars and restaurants

The global spread of Après-Ski presents exciting opportunities for bars and restaurants to craft memorable, emotionally resonant experiences. Data indicates that Après-Ski themed events and menus can boost customer engagement by up to 25%, making them a lucrative addition to any establishment’s calendar. Special Après-Ski drink menus are particularly effective, with celebratory sparkling cocktails and warming hot beverages capturing the essence of alpine festivity. Consider these drink ideas from the latest Mathieu Teisseire collection:

- Après Ski Ramos

- Almond Toddy

- Muddled Pear 

Après-Ski has evolved from its alpine origins into a global wonder, captivating people with its emotional appeal of warmth, joy, and festive camaraderie -even if you aren’t in a physical ski resort. By embracing this theme, bars and restaurants around the world can create unique, engaging experiences that resonate with their guests.

With consumers increasingly seeking exceptional and memorable experiences from hospitality venues, offering unique and distinctive occasions is crucial for boosting footfall, sales, and sustaining business growth.

Mathieu Teisseire’s syrups provide the perfect ingredients to craft exquisite drinks that capture the essence of Après-Ski. Begin by introducing limited-edition Après-Ski menus before scaling up to host events or themed nights. This way, you can effortlessly create a delightful experience that will set your venue apart.