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Subkharan is the Brand Ambassador for Mathieu Teisseire in Gujarat and Daman & Diu, which are both located on the west coast of India. He took an interest in mixology during childhood by learning to mix herbs and garnishes together, which inspired him to pursue a career in the drinks industry.
And it’s this self-taught approach that he thinks is fuelling a resurgence in the industry post-pandemic. With many people looking to create new forms of income, social media has enabled DIY mixologists to turn their passion into profits.
He sees first-hand how these new ideas and creativity are helping people to reach customers in new places.
Subkharan’s top 5 tips for every drinks master:
- Be active on social media for maximum brand reach and engagement
- Be honest to your profession
- Keep your mixology basics up to date with the market trends
- Be versatile, never stick to a specific category of beverage and never stop learning
- Keep innovating your drinks
